In the second session of the afternoon, John Naughton asked whether the current "euphoric wave" for user-generated content was really "just an illusion". He added that rather give us more freedom, the shift towards amateur content was "actually still under the control of the companies who provide the sites." He added: "Its not freedom is the literal sence of the term." He went on to wonder whether "people are going to wake up and say they are being ripped off?"
James Cridland (Digital Media Virgin Radio) shrugged off the concerns stating that he felt that there exist a set of sufficient rewards for users to continue creating content for big media companies. Mike Taylor (Sky Movies Networked Media) was more candid, citing the sudden whelter of footage Sky News was now buying from members of the public (£250 a pop is the going rate). But, he warned, "people are putting themselves in dangerous situations." During the Buncefield oil depot explosion of 2005, the police told Sky that they had seen people runnig towards the blaze in order to get better pictures. "It will take a major disaster before people really begin to wonder whever this is a good idea."